Luxury hotel porte-cochère at dusk with a waiting chauffeured sedan
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Hotels & Luxury Concierge

Two decades of trust from royalty, heads of state and the world’s most discerning guests.

Friendly Ride has been the trusted chauffeur partner to New York’s leading hotels since 2005 — vetted for kings, dignitaries, celebrities and heads of state, and held to the same standard for every guest who steps into the car. That is the experience and discretion we bring to your property, in New York and at partner hotels across 200+ cities worldwide.

Trusted at the Front Door

Properties whose guests we drive.

The Plaza
The Plaza · New York
Baccarat Hotel
Baccarat · New York
Four Seasons Hotel New York
Four Seasons · New York
Raffles Boston
Raffles · Boston
Fairmont
Fairmont · SF & LA
Chauffeur holding the rear door open at a hotel entrance
Built for the Concierge Desk

The reliability your concierge desk can put its name behind.

Every car that pulls up to your entrance carries your name, not ours. We work the way a luxury property works — quietly, early, and to a standard the guest never has to notice.

Answered in minutes, at any hour

A live dispatcher, not a queue. Same-day and last-minute guest requests confirmed while the concierge is still on the phone, with cars staged across Manhattan.

Discretion as a standing instruction

Chauffeurs briefed on your arrival protocol, back-of-house entrances and guest privacy. Nothing about a guest leaves the car — no names, no itineraries, no photographs.

Presentation that matches the lobby

Current-model cars, detailed before every shift, chauffeurs in dark suits. Nothing arrives at your entrance that you would not want photographed beside your façade.

Billing that fits your front office

Post to the master account for the guest folio, or charge the guest directly. Either way the desk gets a clean per-trip record and the hotel gets one monthly statement.

What We Cover

One partner for every request that reaches your desk.

From a two-block dinner run to a fourteen-car wedding weekend — the same account, the same standards, the same phone number.

House car programme

A dedicated car and chauffeur stationed at the property for set hours, presented to your specification, with the fleet behind it for overflow.

Guest airport arrivals

Flight-tracked meet-and-greet at JFK, LaGuardia, Newark and Teterboro, so the guest’s first impression of the hotel begins at the terminal — see Airport Transfers.

VIP & celebrity arrivals

Discreet routing, service entrances, security-trained chauffeurs and armoured cars, coordinated with hotel security and the guest’s own team.

Weddings & social events

Marque cars for the couple, sedans and vans for the party, run to a timeline agreed with your catering and events team.

Conference & group blocks

Arrivals, venue shuttles and staggered departures for a room block, worked from your rooming list rather than passed back to your team.

Chauffeur by the hour

A car held at the guest’s disposal for shopping, dining, gallery days or a full day out of the city, with the same chauffeur throughout.

How the Partnership Works

No fee, no minimum, no software to learn.

A hotel partnership is an agreement about standards, rates and billing. Once it is in place, the desk calls one number and everything behind it is ours to manage.

Preferred partner rates

Fixed transfer and hourly rates by vehicle class, quotable by the desk without calling us first.

Folio or direct billing

Post to the master account for the guest folio, or charge the guest’s card at the car.

A named account manager

One person who knows your property, your GM and your busy season — reachable directly.

Property-trained chauffeurs

Briefed on your arrival protocol, greeting standards and preferred entrances before a first shift.

Booking however the desk prefers

Phone, email or the online portal — with confirmations back in writing for the guest file.

Compliance on file

Certificates of insurance naming the property, W-9 and vendor forms returned to your finance team.

Grand hotel lobby at night — marble, chandeliers, concierge desk
Cars for the Front Door

The fleet we station at your entrance.

Current-model, 2023 through 2026, detailed before every shift and garaged in Long Island City. Marque cars available on notice for principals and celebrations.

Rolls-Royce Phantom at a hotel entrance
Rolls-Royce Phantom
3 passengers · 2 bags

For the suite guest, the wedding and the occasion the property will be photographed for. Nothing else says arrival quite the same way.

Mercedes-Maybach S 680, current generation
Mercedes-Maybach S 680
2 passengers · 2 bags

The house car of choice for VIP residents and visiting principals — reclining rear seats, executive console, absolute quiet.

Mercedes-Benz S-Class, current generation
Mercedes-Benz S-Class
3 passengers · 3 bags

The everyday standard for guest transfers and dinner runs — the car most properties want waiting at the door by default.

Mercedes-Benz Sprinter executive van, current generation
Mercedes-Benz Sprinter Executive
Up to 14 passengers

Families, wedding parties and conference blocks — captain’s chairs, standing headroom and room for the luggage that comes with them.

For Concierge & Front Office

What the desk asks before the first booking.

CALL 877-374-1122
How quickly can you cover a same-day guest request?

The desk reaches a live dispatcher at any hour. With cars staged across Manhattan, same-day sedan requests are usually confirmed within minutes and at the door on the guest’s schedule — including the request that comes in as the guest is putting on their coat.

Do you provide a dedicated house car?

We run house car programmes with a dedicated vehicle and chauffeur stationed at the property for agreed hours, presented to your specification, with the wider fleet behind them whenever demand exceeds the one car.

How are chauffeurs briefed on our standards?

Chauffeurs assigned to a property are trained on its arrival protocol before a first shift — greeting standards, door and luggage handling, which entrance to use, discretion expectations and the routing your team prefers at each time of day.

Do you handle VIP, celebrity and diplomatic guests?

Regularly, and quietly. Discreet arrivals, back-of-house entrances, security-trained chauffeurs and armoured vehicles are all available, coordinated with your security team and the guest’s own protection detail.

Is there a cost to the hotel?

None. There is no setup fee, no minimum volume and no commitment. A partner property receives preferred rates, a named account manager and consolidated billing — and keeps the freedom to use us as often or as rarely as the desk chooses.

Chauffeured sedan waiting under a lit hotel porte-cochère at night
Partner With Us

Twenty years of proof. One arrival away.

Open a partner account for the property, or simply give the desk our number and send us your next VIP.